My brother recently started a YouTube channel and wanted to have a custom logo and brand guidelines to use in his videos and social content. 

He is an endurance athlete from Texas & travels the country for work. He is often up before sunrise to get his training in. His personal brand draws from the sunrise of the Mojave desert where only the toughest go to train. 

Create a brand that took inspiration from his early morning workouts. 

He wanted to logo to be stylized in a fun way reminiscent of local businesses in and around Austin, TX. The design system also needed to be flexible enough for the first-time creator to tweak as he develops his style.

Follow Connor's Fitness Journey On His YouTube Channel Below!